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Barbie and her war hair.

Barbie's hair has been a decisive part of her success since Mattel discovered the importance that children give to a long hair to comb in their toys, whether it represents person, animal or thing, but in the 90s the Barbie line bet for extra long hair being Hollywood Hair Barbie one of the most emblematic. And the history of her hair is linked ... to the II World War .

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Barbie Learns to Cook

Barbie learns to cook !! In the mid 60s psychedelia and mod fashion took the streets but the models at Mattel were planned a year in advance and had to be something that children could easily identify. That was the premise that the designer in chief, Charlotte Johnson, followed from the beginning and, although the British Invasion came early in the big cities, people of deep America weren't aware yet of this new revolution. The Barbie Learns to Cook set featuring a classic 1950s figure with a wide skirt and narrow waist was still more in tune with Dior's New Look than the Swinging London.

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Disney Renaissance

The 90s were the years of the so-called "Disney renaissance" in which the studios were chaining successes after the premier of The Little Mermaid in 1989. Children and adults liked the musical format of their feature films with those characters taken from classic stories that were asking to materialize in the form of dolls for us children to project through play the ideas and dreams that the movies had left us. 

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Welcome to Monster High!

Maybe it made sense to play with realistic dolls when life at the end of the 20th century was prosperous and the future looked promising, but in the early 2000s, as we all know, a great crisis hit the world. Would children want to pretend to be like their concerned parents or would they prefer to get into the fantasy world provided by those monster dolls? Welcome to Monster High!

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Bratz, the millenium girls.

It seemed that the world was going to end and we only changed numbers, but perhaps the world as we knew it ended, 2000 brought many changes and, as a true reflection of that like is the world of toys the Bratz were born.

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